What do we do?

We work with your association to meet your strategic goals, whether it’s to increase memberships, credential holders, customers or brand awareness.

At Writera, we know that association marketing work is often cyclical. Rather than hiring a full-time staffer, consider bringing us on board for a project. We will work in lock-step with you and your team to create, write and meet your goals on time and within budget.

We also know that sometimes having a qualified third-party review of your current systems, processes and projects can provide you with reassurance and support in front of your Board of Directors and Chief Staff Executive. We are familiar with the ins and outs of the association marketing world, including how to deliver results while nurturing and maintaining important relationships with your organization VIPs.

When you hire us, we become an extension of your marketing team, flexible enough to accommodate even the craziest schedules. We are used to the fast pace of a typical marketing/membership department and are dedicated to delivering exceptional services, in support of you and your marketing and/or membership team.

About Writera’s Founder & CEO

Maarja Hightower, MBA, CAE

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Professional Profile

      • 16+ years of professional management, leadership, communications and marketing experience
      • M.B.A. | Leadership & Organizational Theory Specialization
      • B.S. | Contemporary Media & Journalism, Public Relations Emphasis, English Minor
      • Certified Association Executive (CAE) certification
      • Excellent written and oral communications skills
      • Technology- and software-savvy
Industry Knowledge

Account Management | Advertising | Branding | Budgeting | Business Development | Coaching & Mentorship | Competitive Analysis | Contract Negotiation | Email Marketing |
Event Management | Integrated Marketing Campaigns | Marketing Management | Marketing Strategy | Media Relations | Online & Content Marketing | Product Marketing |
Program Management | Project Management | Project Planning | Public Relations | Relationship Management | Social and Digital Media Marketing | Strategic Planning | Team Building |
Team Leadership | Trade Shows | Trademark and Copyright Strategy | Vendor Relations

Education

      • MBA, Leadership & Organizational Theory Specialization
        University of South Florida, Tampa, Florida
      • Bachelor of Science, Contemporary Media and Journalism, Cum Laude
        University of South Dakota, Vermillion, South Dakota